Entertainment can be accessed in today’s interconnected world in the palm of our hands. The popularity of mobile games has sky rocketed with millions of players worldwide sticking to their mobile phones and tablets. It has also paved way to the mobile game development to be considered an attractive market for investment. But what is it that makes it such a win-win situation? Here are some of the exciting facts about why mobile game development ought to be on your list of investment opportunities.
The Popularity of Mobile Gaming
The market of mobile gaming is absolutely enormous and is expected to grow even more, to be worth $136. This phenomenal growth is fueled by several factors like accessibility, affordability, convenience and engagement.
Smartphones are ubiquitous. In contrast to consoles and pcs they do not require extra hardware so mobile games can appeal to anyone. Consequently, there is a variety of mobile games with the basic gameplay available for free while including in-app purchases for those players who are willing to spend money. Mobile games are available in small portions, and it is perfect to play such games for 5-10 minutes between meetings, during a bus or train ride, or while waiting for someone. Video game developers use other mechanics and social aspects to captivate or ‘hook’ players and make them play repeatedly.
Think of a working career person on his/ her daily commute to and from office or work place. It is very convenient to launch a mobile game for a few minutes of fun and entertainment for the benefit of breaking the monotonous and routine lifestyle. This also shows one of the major reasons as to why mobile gaming is very popular due to the ease of reaching the games.
Multiple Revenue Streams: How Mobile Games Make Money
Mobile game development offers diverse revenue streams, allowing developers to tap into a wider pool of potential customers:
In-App Purchases (IAPs): This allows for the sale of virtual items, enhanced levels, or other content within the game, making the money without having to initially sell the game.
Subscription Models: Certain games come with the paid membership where customers can get access to special materials, extra options, or games without advertisements.
Advertising: The targeted ads can be incorporated into the game: developers get paid depending on clicks per impression.
Freemium Model: This best selling model allows the downloading of a simple version of the game, although other levels, personalities or options, can be bought later.
It just means games from the social media or perhaps a popular mobile game would have a free basic level set. If the gameplay is to the players’ liking, they can opt to buy additional levels or character enhancements for a price as contained in IAPs hence revenue to the developer.
Mobile Game Development Advantages
While profitability is a major perk, there are additional benefits to consider:
Low Barrier to Entry: If to compare with console/PC game developing, the cost to start mobile game application development may be lower. This makes it a more humble avenue through which aspiring business people can launch their business.
Rapid Development Cycle: Compared to traditional video games, mobile games can be developed in shorter durations because this permits immediate testing of the ideas.
Global Market Reach: Mobile games can also be easily published online on the application stores and can gain exposure to players all over the world.
Data-Driven Insights: With respect to this, mobile platforms yield detailed information of the players enabling the developers to improve on the games and try different strategies regarding monetization.
It means that it is quite possible to work on the mobile game with rather small amount of money if one has a small but inspired team of developers. They are then able to utilized the app store analytics to make players behavioral decisions on in-app purchase and advertisements.
Conclusion
Betting on the mobile game development industry could be a wise investment for the future, especially when one considers that the market is only beginning to take off. High-level tactics, the right people, and a concentration on the players can potentially make mobile games not just enjoyable but lucrative as well. The fact that smartphones are popular in almost every country in the world guarantees a colossal and only growing number of users. This characteristic helps translate into a high likelihood of engaging users and, consequently, converting those into revenue through in-game sales and advertisements.
