CHOXEcommerceShopifyCase studyCHOXEcommerceShopifyCase study
(01 — Project Introduction)
STORY
Project Introduction
CHOX is an Athens-based bake shop offering American-style cookies, buttercream cakes and personalised creations. Its online store brings together cookie boxes, celebration cakes, kids’ party products and branded treats for corporate orders. Our work focused on customising and refining the Shopify shopping experience, helping customers browse products, select their preferences and find the right ordering route.
(02 — The Challenge)
PLAY
The Challenge
The Challenge The store serves several shopping needs. A customer ordering a cookie box has a different journey from someone personalising a cake or arranging branded products for an event. The experience needed clear navigation, understandable product options and consistent presentation across English and Greek. It also needed to distinguish pickup and delivery choices while remaining easy to use on mobile.
(03 — Our Approach)
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Our Approach
We refined the storefront around the way customers shop: by product, occasion and fulfilment preference. Navigation brings cookies, cakes, kids’ party products and corporate orders into clearly labelled sections. Product-page improvements make selection controls easier to follow, while layout adjustments create more consistent spacing, buttons and product cards. We also worked on bilingual content and language navigation to support customers browsing in either English or Greek.
