(Custom software development)
Custom software for the way your business already works
When the off-the-shelf tool forces your team to work around it, custom software development is usually cheaper than the workaround. We build the platform, the integrations and the admin nobody else will.
(Why build rather than buy)
Buy the software when your process is ordinary. Build it when the process is the reason customers choose you, when three systems have to agree with each other, or when the licence cost of a seat-based tool has quietly passed the cost of owning the thing outright.
We are happy to tell you the answer is "buy". A short discovery phase usually settles it, and you keep the analysis either way.
(What we deliver)
What a custom build usually covers
Most engagements start with one of these and grow into the next. Each is scoped and priced as its own phase.
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The system your operations team lives in: bookings, scheduling, inventory, claims, approvals. Built around the roles and permissions you already use, with an audit trail that holds up when someone asks who changed what.
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Self-service for the requests currently arriving by email: quotes, orders, documents, status. Usually the fastest way to take work off a support desk, and the easiest to measure afterwards.
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The connective work between an ERP, a CRM, a payment provider and a warehouse system that were never designed to talk. Written as documented APIs and queues rather than a nightly CSV somebody has to babysit.
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Moving a working system off a stack that is holding it back, without a big-bang cutover. We run the old and the new in parallel, move one module at a time, and keep a way back.
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The unglamorous half: back-office screens, exports, bulk edits, scheduled jobs and the reports your finance team actually asks for. It is where most bought software gives up.
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Hosting, monitoring, backups and a named person to call. Small changes come out of an agreed monthly capacity; larger features are scoped as their own phase.
(Usual stack)
- 01TypeScript & Node.js
- 02.NET and Java for enterprise back ends
- 03Python for data-heavy services
- 04React and Next.js
- 05PostgreSQL, MySQL, SQL Server
- 06Docker and Kubernetes
- 07AWS, Azure, Google Cloud
- 08Terraform for infrastructure
- 09GitHub Actions and Azure DevOps
(How we work)
From a problem to a system you own
Six phases. You can stop after any of them and keep everything produced so far — code, designs, documents and accounts.
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01
Discovery
A week or two with the people who do the work. We map the current process, the systems involved and the rules nobody has written down, then agree what the first release must do.
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02
Architecture
Data model, integrations, hosting, access control and the non-functional requirements — how many users, how much data, what has to survive an outage. You get a document, not a diagram in someone’s head.
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03
Design
Clickable prototypes of the screens people will use every day. Operations staff try them before anything is built, which is when the expensive mistakes are cheap to fix.
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04
Build
Two-week increments against a visible backlog. Each one ends with a working environment you can open and a short demo, so progress is something you see rather than something you are told.
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05
Cutover
Data migration rehearsed on a copy, a parallel run where it matters, training for the people affected, and a rollback plan we have actually tested.
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06
Run
Monitoring, backups, security patching and a support agreement. Documentation and infrastructure live in your accounts, so you can move the work in-house whenever you want.
(Why Team of Keys)
How we keep a custom build from becoming a rescue project
Custom software fails in predictable ways: a scope nobody can close, a system only its author understands, a cutover attempted on a Friday. These are the habits that prevent it.
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01
Phases you can stop after
Each phase has its own scope and price, and produces something usable. If priorities change after discovery, you have lost a fortnight, not a budget.
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02
One team, not a relay
The engineers who design the architecture write the code and sit in the cutover. Nothing is thrown over a wall to a delivery unit you have never met.
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03
Your accounts, your code
Repositories, cloud accounts, domains and pipelines are in your name from the first week. There is no commercial reason you cannot leave.
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04
Written down, not remembered
Decisions, data models and runbooks are documented as the work happens. A new developer — ours or yours — can pick the system up without an archaeology phase.
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05
Tested where it matters
Automated tests around the rules that cost money if they break: pricing, permissions, payments, stock. Not a coverage number for its own sake.
(Related)
More in development
(FAQ)
Questions, answered
It depends on how much process the system has to absorb, but the shape is consistent: discovery is a fixed, small price; each build phase is quoted on an agreed scope. A first release covering one workflow is a different order of cost from a platform replacing four systems, and you will know which you are buying before the build starts.
Discovery and design take two to four weeks for most projects. A first release that a team can genuinely work in usually lands within a few months, because we sequence the work so the most-used screens ship first rather than last.
Often that is the better call. We review what is there, tell you plainly which parts are worth keeping, and then extend, integrate or migrate module by module. Replacing everything at once is the most expensive option and rarely the right one.
You do. Repositories, cloud accounts and third-party services are created in your name and stay there. Handover documentation is part of the final phase whether or not you keep us on support.
Most clients keep an agreed monthly capacity for fixes, small changes and dependency updates, with larger features scoped separately. If you would rather run it in-house, we spend the last phase training your team and handing over the runbooks.
(Global presence)
Nine countries, one studio behind them.
Every project is designed, built and shipped from one studio.
Turn the globe, or pick a country to see what we deliver there.
NoidaDrag to turn
Studio · Noida, India · --:--
(Next step)
Tell us what your team is working around
Send the process, the systems involved and the deadline. You get a phase plan and a price, usually within two working days.
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